According to eMarketer estimates, by 2023 linear addressable TV ad spending will surpass $4 billion. As we continue to accelerate into the streaming decade, the lines between linear TV and digital streaming will continue to blur - ushering in more advanced advertising with benefits for both brands and consumers alike. In this session, hear from Julian Zilberbrand, Executive Vice President, Advanced Media, Paramount, and Evan Adlman of AMC, as they offer insights into a new era of linear addressable advertising and what it means for ad buyers, sellers and their consumers.